B2B lead generation agency. You only pay for appointments that show up and meet your standards.

It depends on the pricing model. Many agencies work with a monthly retainer that is due regardless of results, others charge per lead. With us you pay a one-time setup fee of 2,800 USD and then 200 USD per qualified appointment. There is no retainer.

With the one-time setup fee we build the lead list, the infrastructure and the copy for your campaign. Once the campaign is running, we charge 200 USD for every qualified appointment that actually took place. No-shows and appointments with people outside your target group are free. You can trace every appointment in our weekly video reporting, as well as every reply that comes out of the campaign.

A qualified appointment is a conversation with a decision maker from the target group we define together with you during onboarding, for example by industry, company size and position. Before booking, our co-founder clarifies need and timing personally. The appointment has to take place. If the person does not show up or does not match the agreed target group, you pay nothing for that appointment.

Rules differ by country. In the EU, B2B email outreach falls under GDPR and national competition law, in the US under CAN-SPAM, in other markets under their own rules. We reduce the risk with individual, relevant messages, an opt-out in every email, documented data sources and a suppression list we maintain immediately. We only send to business contacts whose role makes your offer relevant to them. This is not legal advice, we are happy to walk you through our setup for your market in the first call.

After onboarding we build the lead list, domains and mailboxes. The infrastructure is ready by day 4, the campaign goes live from day 7. When the first appointments land in your calendar depends on your market, your offer and how reachable your target group is. In the first call we estimate what is realistic in your case based on comparable campaigns.

We build the lead lists for every campaign ourselves, among other tools with Clay. The starting point is your ideal customer profile. Then we filter by buying signals such as technology in use, growth, open positions or funding. That adds up to 10,000+ matching decision makers per campaign. We use the contacts only for your campaign, they are never shared with other clients, and every data source is documented.

Cold email reaches many decision makers in a short time and suits clear, concise offers. LinkedIn outreach is more personal: the recipient sees your profile, your posts and mutual connections before replying. We combine both channels in one coordinated sequence so your name shows up in several places.

Outbound works for B2B companies whose customers can be described clearly and whose deal size clearly exceeds the cost per appointment. Typical cases are B2B SaaS, agencies and service providers, as well as industrial companies and consulting firms. It is less suitable for very small deal sizes or offers aimed at consumers. Whether your market is big enough is something we check in the first call based on the number of matching decision makers.

You do not pay for no-shows. If the person does not show up for the agreed appointment, that appointment is not billed. Only qualified appointments that actually took place are charged. To make sure as many appointments as possible take place, our co-founder clarifies need and timing personally before booking. You receive the most important information about the person in advance and can prepare properly.

Many call centers dial through lists and bill by the hour or per call, many agencies demand a monthly retainer whether appointments come or not. We work with our own lead lists filtered by buying signals, contact decision makers via email and LinkedIn in your name and only pick up the phone once someone has replied positively. You pay per qualified appointment, not for effort.